LimeLight Sports Group is the parent company of a sports marketing family that unlocks the power of participation and is guided by a single vision: Creating an active world. Together
Our family consists of two companies. LimeLight Sports, the sports marketing agency and LimeLight Sports Club, the participation sports rightsholder.
At LimeLight Sports we deliver high-energy campaigns and memorable experiences, with the results to prove it. Helping our partners to draw in new audiences and build a deeper sense of trust, confidence and connection. Over the last 30 years we are incredibly proud to have formed long-term partnerships with some of the world's most iconic brands, charities and sports organisations such as Royal Bank of Canada, the FA, Fitbit, Nike and J.P. Morgan creating and delivering some of the most successful participation campaigns across Europe.
LimeLight's lifelong commitment to the active world inspires everything we do, as well as our passion for connecting brands with people. Guided by a winning mindset that helps us reach out and motivate audiences time after time.
Active World Intelligence underpins each of our campaigns from beginning to end. This pioneering pathway owes itself to 30 years of expertise and understanding of the active world. Powered with technology and data, it allows us to effectively design, plan and execute campaigns to achieve your organisation's desired results. The AWI path leads to our partners' solution.
LimeLight Sports Club is the latest addition to our family and comprises owned and licensed events - Etape Caledonia, Blenheim Triathlon, London Triathlon, London Duathlon, Hackney Moves Festival, Asics London 10k and Oxford Half Marathon.
LimeLight Sports Club and our partners believe that when people of all ages and abilities come together and participate in any kind of group exercise, the benefits can be immense – both for individuals and for society as a whole. This is reflected in our commitment to sustainability, improving equality and working increasingly on the mental health benefits of physical activity.
We are a team bound by our shared passion of the active world which manifests itself in everything we do.
We are driven to remain the forerunners of active world campaigns and our standards have never been higher.
We have spent years creating a culture that pivots on our company's core values.
One Team
We are like-minded individuals. Together, we work towards our goals with a supportive nature and a sincere, mutual respect for one another.
Strive For Greatness
We have put our all into becoming leaders in sports marketing campaigns and we push to keep it that way.
Walk In Their Shoes
Through building meaningful partnerships with clients, partners and participants alike, we are able to understand the requirements and desired outcomes of each.
Push The Boundaries
As pioneers of the active world, we are constantly evolving with the landscape around us, challenging the status quo and adopting new practices.
Do The Right Thing
We recognise our social, economic and environmental responsibilities and act accordingly . We are fair, open-minded and act with integrity at all times.
We place a great deal of importance on physical activity and the benefits it can bring.
So much so that we created the #WeAllMove initiative. Each month, our team comes together to take part in sporting activities to promote both physical health and an active lifestyle.
Whether that's trying out a new sport like ultimate frisbee or having a game of football, no matter what it is, #WeAllMove and we do it together.
Delivering unrivalled sporting campaigns isn't the only thing we do together.
At the end of each month we hold a social event to create an opportunity for the whole team to come together.
Bake offs, game nights, pub quizzes, dinners and drinks are all part of our social agenda at LimeLight.
A sound body and mind make for a healthy, happy team.
We recognise the inextricable link between physical and mental health and the role that both play in our wellbeing.
Alongside our #WeAllMove campaign promoting an active lifestyle, we have implemented a number of initiatives to ensure a healthy work-life balance for each and every one of our team, including flexi-Friday and work day breaks.
The environment is our playground, the place where we can practice what we love. So we do everything in our power to take care of it.
As a company we have pledged to reduce our impact on the environment and we are determined to achieve this goal. We continue to incorporate sustainable practices in our work and will be carbon neutral by 2025.
We also recognise that it's our social responsibility to not only achieve sustainability but to accelerate it through what we do. We trust in the power of sport to bring about change with our partners, consumers and colleagues to ultimately better the environment and the community.
